BabyProof Campaign
Creative Strategy Class Project
The Brief: Get new parents to take climate action
My role: Art Direction/Copywriter
Insight: New parents want their kids to thrive, but they are overwhelmed.
Idea: Climate action can make the job of parenting easier, not harder.
Team members: Mia Fogg and Isabella Brown
Strategy background
During our research, the biggest theme we noticed was that new parenting is stressful and overwhelming. It doesn’t leave a lot of time to worry about anything else — like taking climate action, for example.
But,
we also learned that parents are so stressed out because of how much they love their kids. They just want them to be happy, healthy and safe.
